Services we Performed
1) Target Market Analysis
2) Setup, launch and optimize Facebook and Twitter accounts
3) Customized Social Media Advertising Campaigns to Engage Target Customers
4) On-going Account Management including Responding to Request and/or Comments
5) Regular Status Reports on Total Reach and New Content Development Strategies
In The Beginning
Volusia’s Best is a completely new program in the Volusia County market to serve existing companies. No brand awareness existed and the program’s stakeholders wanted an effective way to raise the visibility. Our team setup and launched Facebook and Twitter accounts and immediately utilizing social media advertising tools to reach Volusia County business owners.
How It Happened
We met with the program’s stakeholders to understand their goals and objectives. During this meeting, our team identified the core advantages of this program and how it differed from other programs in the marketplace. We used this information to tailor the social media messages so they would be meaningful for our target market. In a relatively short period of time, our social media strategy has gained significant attention for Volusia’s Best and helped accelerate its market penetration.