Services we Performed
1) Target Market Analysis
2) Existing Social Media Account Tune-up
3) Customized Social Media Advertising Campaigns Engage Target Customers
4) On-going Account Management including Responding to Requests and/or Comments
5) Regular Status Reports on Total Reach
In The Beginning
A social media presence was already established for TailgatingBus.com but the accounts started to become stale. We reviewed and updated Facebook, Twitter and Instagram to ensure consistency across the platforms. We then launched targeted social media advertising campaigns to engage customers.
How It Happened
We connected with the company’s CEO through a mutual contact and started discussing the goals for TailgatingBus.com. Based on this information, we completed a competitor analysis and target market identification report. This allowed us to tailor the social media advertising program to a niche market. We worked with the company to develop original content for distribution.