Campaign Results

7,000 reached monthly

526 total followers

94 percent increase

1 Million Cups Daytona Beach

Services we Performed

1) Target Market Analysis
2) Complete Social Media Accounts Tune-up
3) Customized Social Media Advertising Campaigns to Engage Target Customers
4) On-going Account Management including Responding to Request and/or Comments
5) Regular Status Reports on Total Reach and New Content Development Strategies

In The Beginning

1 Million Cups had a strong base of followers but lacked consistent content distribution. In addition, Facebook and Twitter were not be leveraged to their full potential. Integrating the use of hashtags on Twitter helped draw in new followers and distribute the content to a broader audience. The key was in identifying the hashtags that would be effective for 1 Million Cups. We built new content by attending the weekly 1 Million Cups presentations and interviewing attendees on what they were getting from participating.

How It Happened

Through our existing relationship with SBDC Daytona, we recommended a social media program to boost the awareness for the SBDC using 1 Million Cups and vice versa. Since both programs are targeted at assisting entrepreneurs and business owners this enabled us to cross-promote activities and draw attention to both resources. The results have shown more people are engaging with both programs to grow their ideas and existing businesses.